2026-10
Claude for Realtors Is Here
Seven short, click-by-click videos with Eden, from never having used AI to using Claude properly in your business. $47, or included with The Dwelling.
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2026-10
Claude for Realtors is live
Seven short, click-by-click videos with Eden, from never having used AI to using Claude properly in your business.
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Ready to Make Your Video Content Debut? Start Here.
You do not have to feel ready. You need a first video simple enough to actually make, and a reason to press record this week rather than next year.
2026-09
The Doorstep Drop: Why Your Best Fall Touchpoint Isn't on a Screen
Most of your touchpoints have quietly moved onto a screen. Here is why a small seasonal gesture on somebody's doorstep still lands harder than another message, and why fall is the easiest time of year to do it.
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8 Benefits of Scheduling Your Social Media (and the Free Tool We Recommend)
If posting has become one more thing to remember, you do not need more discipline. You need a system. Eight reasons to schedule, and the free tool we use ourselves.
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The Realtor's Guide to Repurposing Content Without Sounding Repetitive
Content is slow because you start from nothing every time. Take one idea and shape it four ways: a blog, a caption, a video and a listing description.
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The First 7 Days: How a Great Welcome Experience Creates Clients for Life
Why some clients become advocates and others quietly disappear, and what the first week after somebody reaches out has to do with it.
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How to Use Buffer: A Simple Social Media System for Realtors
Set up the scheduler we use, step by step, so a week of posts takes one sitting instead of a daily decision about what to say.
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Record Your First Talking Head Video: A Step-by-Step Q&A
What to talk about, where to look, and how long it should be, so the first one gets made instead of reorganized around.
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Get More Engagement From Every Social Media Post
Not more content. More from the content you already have. A platform by platform guide to being found, read and replied to.
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What Every Top-Producing Realtor Has in Common (Hint: It Isn’t Talent)
From the outside it looks effortless. From the inside it is almost always a system. What the agents at the top actually have in common.
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Make the Most of Your Monthly Suite (How to Use TRES Content)
Your Suite arrives in pieces through the month and your Blueprint puts them in order. How to use what you are given without having to plan it yourself.