Record Your First Talking Head Video: A Step-by-Step Q&A

If the thought of talking to your phone camera makes you want to reorganize your entire office, you are not alone. We’ve worked with plenty of realtors who are confident with clients but freeze the moment the camera turns on. So, let’s make your first talking head video simple.

Q: What should I talk about?

A: Answer one question you already get from clients.

Think about the questions you answer every week.

“Should I buy before I sell?”

“What happens after my offer is accepted?”

“Is now a good time to sell?”

Pick one. You already know the answer, so you don’t need to become a content creator overnight.

Q: What do I need?

A: Your phone, a quiet spot and decent light.

You do not need expensive equipment.

Put your phone somewhere stable, ideally at eye level. Face a window so the light is in front of you rather than behind you. Then check your audio. A quiet room matters more than perfect lighting.

Q: What should I say?

A: Honestly, don’t write a script. Write three notes.

Before you record, write down:

1.     What is the question?

2.     What is the one thing I want them to understand?

3.     What should they do next?

Think about the answers to these questions, consider the points you want to make, and trust your knowledge to flow. Then talk to the camera like you are talking to one client. (Not “hi everybody” language)

Q: How do I record it?

A: Press record and give yourself permission to be imperfect.

Look at the camera lens, not your face on the screen.

Speak naturally. If you stumble, pause and start that sentence again. Don’t stop every time you make a tiny mistake. You can edit those bits later (right in platforms like Instagram, or using an editor app)

For your first video, aim for 30 to 60 seconds.

One useful idea is enough; you don’t have to cram a hundred ideas into one minute.

 Q: What do I do with the video?

A: Don’t let it sit on your camera roll.

Post it to your social channels as a reel or story, then look for other ways to use the same idea. Pro Tip, when posting a reel, you can 

You could:

·      Add it to your newsletter (directly or by posting it to YouTube and linking it.)

·      Send it to a client who asked the same question.

·      Turn the topic into a blog.

·      Use it in a follow-up workflow.

·      Save the question as future content.

This is where good real estate marketing starts working harder for you.

Q: What if I hate watching myself?

A: You probably will at first.

Give yourself a few tries. You are not trying to look like a professional broadcaster. You are showing potential clients what it feels like to hear from you.

That is authentic connection, and it matters because people want to know who they are hiring before they ever pick up the phone. We believe sustainable business growth comes from simple processes you can actually repeat. One useful video can become part of a much bigger real estate marketing system.

So choose one question, grab your phone and press record.

Your first video doesn’t need to be your best. It just needs to exist.